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Next Generation Shopping Tools

Nissan + INFINITI car configuration hasnโ€™t changed in years. We were tasked to reimagine both the Nissan and INFINITI car configurations and surrounding shopping tools to improve the experience of people find the right car for them. The Next-Generation Shopping Tool is a suite of online shopping tools that give the user power to find the best vehicle to meet their needs, customize it to their liking, and find a similar model for purchase nearby. It repositions the configurator from an assembly line to a store.

๋‹›์‚ฐ๊ณผ ์ธํ”ผ๋‹ˆํ‹ฐ์˜ ์ž๋™์ฐจ ์ปจํ”ผ๊ทœ๋ ˆ์ดํ„ฐ๋Š” ๋ช‡ ๋…„๊ฐ„ ์—…๋ฐ์ดํŠธ๊ฐ€ ์—†์—ˆ์Šต๋‹ˆ๋‹ค. ๋ณธ ํ”„๋กœ์ ํŠธ์˜ ๋ชฉ์ ์€ ๋‹›์‚ฐ/์ธํ”ผ๋‹ˆํ‹ฐ ์›น์‚ฌ์ดํŠธ์ƒ์˜ ์ž๋™์ฐจ ์ปจํ”ผ๊ทœ๋ ˆ์ดํ„ฐ ์™€ ์‡ผํ•‘ ํˆด์„ ๊ฐœ์„ ํ•˜์—ฌ ์‚ฌ์šฉ์ž๊ฐ€ ์ž์‹ ์—๊ฒŒ ๋งž๋Š” ์ž๋™์ฐจ๋ฅผ ์‰ฝ๊ฒŒ ์ฐพ์„ ์ˆ˜ ์žˆ๋„๋ก ํ•˜๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ๊ฒฐ๊ณผ๋ฌผ์ธ, โ€˜์ฐจ์„ธ๋Œ€ ์‡ผํ•‘ ํˆดโ€™์€ ๋‹จ์ˆœํ•œ ์ œํ’ˆ ์ปจํ”ผ๊ทœ๋ ˆ์ดํ„ฐ๋ฅผ ๋„˜์–ด์„œ, ์‚ฌ์šฉ์ž๊ฐ€ ์ž์‹ ์˜ ์š”๊ตฌ์— ๋งž๋Š” ์ตœ์ƒ์˜ ์ฐจ๋Ÿ‰์„ ์ฐพ๊ณ , ์›ํ•˜๋Š” ๋Œ€๋กœ ๋งž์ถคํ™”ํ•˜๊ณ , ์ตœ์ข…์ ์œผ๋กœ ์›ํ•˜๋Š” ๋ชจ๋ธ์„ ์ฐพ์„ ์ˆ˜ ์žˆ๋Š” ์ง€์ ๊นŒ์ง€ ์—ฐ๊ฒฐํ•ด์ฃผ๋Š” ์˜จ๋ผ์ธ ์Šคํ† ์–ด ์‡ผํ•‘ ํˆด ์ž…๋‹ˆ๋‹ค.

 
 
 
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Citi Bank Mobile Design Guide